Three condition how to create an epidemic, 1. Having the right people to spread the message. 2. The message needs to be memorable and interesting. 3. The environment: Dunbar’s number and ordinary good luck. Does all of these three steps a must to create an epidemic? Well let’s see.
Who remembers the Oreo case on the Super bowl on the 2013? Where there has been a blackout and Oreo brilliantly seize the moment and tweet this simple picture with a caption of “you can still dunk in the dark.” This have been a successful campaign which result in 150,000 retweets, and 20,000 Facebook likes, (Watercutter, 2013).
So who’s behind this brilliant ad that win the hearts of 34,000 users to follow Oreo’s Instagram. It is said that this single tweets involved 15 person of the social media team waiting and are prepared to respond to whatever happened at the to the Super bowl online. Well these people are the Market Maven of Oreo at that time, and they nailed it.
The message would probably memorable and are interesting. “Power Out? No problem” with a starkly-lit image of a solitary Oreo and the caption, “You can still dunk in the dark.” Well this is and interesting message. However, it is all because of the right environment and moment. Without the blackout at the Super bowl, this message would mean nothing.
Well it’s been true about the first and second point, but how bout the third point of Dunbar’s number. It needs to be less than 150? I don’t think that really applies, do you? There is way more than 150 people at the Super bowl, but well as you can see it still becoming viral even until where I still talk about it in this blog.
To me as long as the message are interesting and supported by the right moment, it does not have to be less than 150 to know about it at first for it to become viral… Well that’s me, What about you?